Full throttle

In 2003 he quit his job and took his ugly prototype and started up Looft Industries in 2005. Richard then travelled to China to find a factory. After hard work and many rejections, he finally found a factory that would produce his dream into reality with quality workmanship and came back to Sweden in 2006 with a container of 5000 Looftlighters. When he called up the main buyer at Nordiska Kompaniet, the best department store in Stockholm, she hung up on him. He then took his grill, set it up on the street outside the shop and called up again to ask for one minute of her time. Impressed by his persistence she came out and placed their first order right there in the street after Richard’s 60 second demonstration.